Summary
A leading global petroleum manufacturer wanted to assess the number of lubricant suppliers offering B2B e-commerce solutions across Europe.
Challenge
As part of a broader market opportunity assessment, the client sought our help in identifying which lubricant suppliers offer B2B e-commerce solutions in seven European countries. Additionally, the client required a detailed understanding of how the solutions work and if an established e-commerce approach to lubricant provision and support exists.
Approach
Firstly, Phronesis conducted extensive research in target countries to ascertain which lubricant suppliers offer B2B e-commerce solutions. Leveraging exclusive access to databases such as Hoovers, Capital IT, and Thomson Reuters among others, Phronesis then took a deep dive into the type of additional services these suppliers offer. This included research into how customers could receive products and obtain value-added services such as oil analysis, conditional monitoring, technical services, operational services (including filtration, reclamation, and flushing) and others.
Results
The research findings identified key lubricant providers offering B2B e-commerce solutions, helping the client to map the competitive landscape and pinpoint key features of these e-commerce solutions. Additionally, we delivered a detailed account of best practices across other industries and provided an essential view of which sectors (fleet, agriculture, energy, mining, construction) benefit the most from these solutions. Phronesis’s ability to distill this data into meaningful insights proved a significant differentiator for the client.
